What is the SHIFT?
In the past five years, marketing and communications have experienced significant transformations in the face of rapid advancements in technology and the proliferation of social-media platforms: Technology has changed how we interact with content, while the advent of social media has broadened audience reach for a brand. As a result, marketing has advanced from traditional paid advertising and marketing to cost-effective “earned” and “inbound” marketing techniques based on quality content.
At Cyclone, we believe that, on a fundamental level, the SHIFT that is happening today affords companies in every industry with a unique opportunity to differentiate themselves from the competition by using expanded user-centric marketing strategies that both drive and deepen customer engagement.
Our report on the marketing SHIFT examines what’s influencing the evolution of communications strategies since the “Mad Men” years of advertising; the game-changing impact of mobile-devices and social media, and the inclusion of content marketing as a key audience-engagement tool.
